Sounds ominous, no?
It means today is the day many retailers hope to get into the "black," or show a profit for the year.
It is not, however, the busiest shopping day of the year. No, my friends, we procrastinate too much for that. Usually the Saturday before Christmas is the busiest. Black Friday is in the top 5 or 10, though. I know because I've worked retail in a big mall. Close to the big holiday, the people are dazed and shuffling, ready to buy anything you put into their hands. It freaks me out because they look like they are straight out of Dawn of the Dead.
